Everyone sees them all the time as they scroll through TikTok: “Get Ready with Me” videos.
GRMW videos show a creator filming the process of getting ready for activities such as everyday tasks, an event, a concert and much more.
These videos encourage people to be more productive and promote discipline in their lives.
According to OpenInfluence, Get Ready with Me’s have been around since the early 2010s and have grown in popularity on TikTok in 2019 and 2020.
In the early 2010s, Get Ready with Me’s were more heavily focused on showcasing a creator’s skills, such as makeup and fashion.
Nowadays, these videos are so popular due to the videos’ storytelling aspect that gives viewers a sense of casualness and comfort.
As creators show their process of getting ready, the viewers get a glimpse into the daily life of that creator.
In this, viewers are exposed to the discipline the creator has in waking up and getting ready for the day ahead.
By seeing this, viewers are able to then build healthy habits for themselves that they saw across their “For You Page” on Tiktok.
People who may be struggling with the simple acts of waking up early and caring for themselves can see this and be motivated by creators who live a life of discipline.
For example, if a creator posts a video of them waking up early and doing productive tasks to start their day, the viewer watching the video can be motivated to do the same in their life.
The success of these videos could also encourage people to try to film similar videos, helping them get out of bed and start their day.
Sometimes, videos like GRWM’s on social media can be seen just as a cute way to involve the audience in a creator’s daily life, but one unexpected outcome is improving self-discipline in viewers who are struggling.