Stepping into Target on Dec. 15, sophomore Jane Levinson planned to do some Christmas shopping and make it home in time for “Jeopardy!” She knew this wouldn’t be possible, however, when she noticed the “hazy silhouettes” of baby Cupids in the store windows.

The store was decked out in Valentine’s Day decorations, with no Christmas items in sight. Levinson says her shopping trip was altered after this realization.

“I couldn’t believe they started decorating for Valentine’s Day so early, but I had to just roll with the punches,” Levinson said. “I guess my dad is getting a stuffed bear for Christmas.”

Levinson says people and companies alike have become accustomed to celebrating holidays months before their arrival, a statement that was confirmed by Target store manager Kevin Malone.

Malone has trained his employees to recognize Dec. 5 as the end of the Christmas season. Customers trying to purchase a Christmas tree after that date will receive dirty looks and be encouraged to buy a cherub keychain.

“One of Target’s basic rules is that the customer is always right,” Malone said. “But, honestly, if you don’t celebrate Valentine’s Day two months early, do you even believe in love?”

Senior Andrea Bernard agrees that Valentine’s Day should be observed before the end of the year, but she wants to include additional holidays like Easter. When asked about the logistics of celebrating Easter in midwinter, Bernard declined to comment.