According to grandviewresearch.com, youth e-cigarette usage has risen 1,800% in the last 10 years. Not only are kids getting peer pressured into premature nicotine usage, but they’re being advertised to at an absurd rate.
E-cigarettes and vapes should not be advertised.
Advertisement of vapes has become much more common over the past few years. This may not seem like that big of a deal to most people, but it is to me. I have had multiple friends start vaping after being pressured into it. In my opinion, vaping is a horrible yet easy habit to start. With the way big vape companies are advertising towards children, it’s easier than ever to get addicted.
Addiction is a key to some of the biggest and easiest marketing strategies. E-cigarettes were made as a safer alternative to cigarettes and an easy way to quit cigarettes, not start. Just because these products are “safer” than cigarettes, does not mean they are a safe alternative.
According to GlobeNewswire, in 2020 the e-cigarette and vape market was valued at over $17 billion. These corporations have always gone out of their way to find the most effective ways to market their products, whether that be in a morally correct way or not.
This is only going to get worse with the way society is evolving. I believe more and more kids are going to get dragged into this horrible habit because of the things these big companies are doing.
The question is not only how they can effectively market their products, but to who they can do so. The answer is the youth. Vape companies use appealing flavors and colors to appeal to kids. There are hundreds of different vape flavors, and these corporations make sure to let this be known.
Disposable vapes are some of the most popular kinds of e-cigarettes. These are the cheapest and easiest kinds for kids to get their hands on. What they fail to realize is younger users have a higher chance of getting addicted, have a harder time quitting and are at a higher risk of getting addicted to other substances in the future.
Many of these disposable vapes are a two part system. There is a main piece which usually contains the battery, and there is the pod that contains the heating element and the juice. Vapes like this are often sold for under $15.
They do this because they know they’ll get your money with the pods. These companies don’t care who is using their products or how they’re getting a hold of them. They just care about making money.
Vaping has become such a relevant subject among kids like me and is insanely overshadowed. Organizations like Truth Initiative have set out to try and put an end to it, but it will never stop. The sooner people realize the effects vaping has on kids and the immoral things these companies are doing to them, the sooner we can put an end to these immoral companies.